Affilinet reshapes UK operation

An Affilinet product story

Edited by the Marketingweek Marketplace editorial team Jul 21, 2008

Affilinet UK has reshaped and expanded its core operation in line with its parent group's international focus and major expansion of its market-leading reach across Europe.

Pete Rowe, Head of affilinet UK, explained: "Advertisers are increasingly looking to broaden their campaign coverage and maximise their European activity in a bid to achieve greater online stand-out and synergies.

"As one of Europe's leading Affiliate Networks, affilinet can provide them with the expertise and reach they need in the key European territories and we've reshaped the team here in the UK to facilitate this requirement still further".

Affilinet, which is part of the leading European online marketing solutions provider AdLINK Group, now has two further offices in Spain and the Netherlands in addition to its five operations in the UK, France, Germany, Switzerland and Austria.

The UK team has been realigned to ensure clients can tap into this broader expertise and develop co-ordinated strategic European Online campaigns on a bigger scale.

Sarah Arti moves from i-level where she worked on CPA and lead generation campaigns for the AA, WWF and Eukanuba accounts.

Previously Affiliate Manager at Opodo UK, Arti takes up the new role of European Account Manager within AdLINK Group UK.

Arti, who will be responsible for growing publisher and advertiser opportunities across all affilinet territories, said: "This is an exciting move for affilinet; with so many clients now looking at cross-border activity more strategically, we are perfectly placed to be able to provide them with the best possible reach, expertise and service commitment.

"By developing relationships with both publishers and advertisers in each EU market, I will also be able to link them into AdLINK's enviable one-stop online marketing offering and grow our UK-led international business accordingly".

In addition, Ricki Jones, who was part of the original team who launched affilinet in the UK in 2005, moves up to become Head of Partnerships to strengthen still further the network's relationships with its affiliate partners both here in the UK and across Europe, while Paul Brown and Mark Cann join affilinet's account management team.