Affiliate marketing must up its game, says A4U
An
Affiliates4u product story
Edited by the Marketingweek Marketplace editorial team
Sep 2, 2009
The A4U Expo is set to be held on 13-14 October 2009 at Excel London, with speakers expected to reveal how affiliate marketing can up its game in order to survive the recession.
The two-day event will highlight the need to embrace new technology and innovation as well as refining roles within the industry.
The A4U Expo will also ensure all delegates are aware of the threats and opportunities facing the channel.
Sessions will include an insight from Ebay about the decision behind the introduction of its quality pricing model; conversion benefits from getting product feeds right; and the future role third-party applications can play within the sector.
There will also be presentations from affiliate marketing specialists, giving hints and tips on how they would establish themselves if they were entering the market for the first time.
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