A4U conference to promote affiliate marketing

Affiliates4u has announced that the two-day A4Uexpo is to be held at London's Excel on 14-15 October.

The conference includes a mix of formal presentations, panel discussions and hands-on workshops and has been devised to assist delegates who are looking to deliver a successful affiliate marketing campaign, enhance and maximise existing activity and realise the potential of integrating affiliate programmes with other online marketing techniques.

Speakers have been chosen to enlighten new starters through to experienced practitioners.

The event brings together a team of international and UK-based affiliate marketing experts and online marketing professionals.

Mobile affiliate marketing pioneer, Peter Glaeser, explores how advertisers and affiliates can make money on the mobile internet, while David Kelly, chief executive officer of mydeco.com, explains how a start up can enter the affiliate channel.

Michael Streckler, advertising sales head at AOL, looks at the central role affiliate marketing now plays in the digital ecosystem, and Coull founder Irfon Watkins examines how to maximise the widely under-utilised video resource via the affiliate channel.

With over 40 other sessions including landing page optimisation, developing profitable websites with mash-ups and APIs and successful voucher code implementation, the a4uexpo conference will provide delegates with best management practises, complementary channel activity, useful tools as well as expert views on the market and its future potential.

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