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Trade associations and professional bodies
News Release from: AEO
Edited by the Marketingservicestalk Editorial
Team on 07 May 2007
ABC renews partnership with AEO
Media auditing body The Audit Bureau of Circulations (ABC) is to carry on working with the Association of Event Organisers (AEO) to verify exhibition visitor data.
ABC, one of the world's largest media-independent auditing bodies, will continue to work with AEO as an accredited auditing body, providing members with independent, industry-recognised verification of exhibition data Hilary Lawson, AEO Director, said: "We are delighted that ABC has renewed its partnership
This article was originally published on Marketingservicestalk on 18 Apr 2007 at 8.00am (UK)
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"Raising standards and encouraging fair and transparent reporting of attendance figures is an important part of AEO's role, and we look forward to working closely with ABC over the next year".
Jan Pitt, Director of Business to Business ABC, said: "The exhibition industry continues to benefit from the credibility provided by independent third-party auditing of exhibition attendance figures, to standards set by the industry itself.
"Maintaining our partnership with the AEO demonstrates our continued commitment to meeting the needs of event organisers, exhibitors and sponsors, providing a transparent currency for the exhibition sector.".
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