Ad network widens buying options

Adviva, the UK's largest CPM focused advertising network, is launching Adviva Select, a buying option that will enable advertisers to choose multiple locations from groups of named sites.

Advertisers will be able to select individual channels, starting with a network of entertainment sites, in order to increase the transparency and targeting of their advertising campaigns.

A network of selected automotive sites and health and beauty sites will follow.

The launch builds on Adviva's network of 400 quality, content-driven sites from over 200 publishers, offering good reach of the internet in the UK.

Adviva's targeting options, such as behavioural targeting, geo-targeting and contextual targeting, will also be available on Adviva Select.

Phil Coote, Chief Operations Officer at Adviva explained: "Adviva Select strengthens the Adviva portfolio by now giving advertisers a choice of high-value blind buying across the network or detailed named site channels.

"This will enable us to build a closer relationship with some publishers which will then make it easier for advertisers to use more targeted and creative formats such as video, expandable banners and advertorials on their selected sites".

Adviva will provide a full demographic breakdown, reach and availability for each of the channels available for Select.

Last month, Adviva added new network-enabled video products and enhanced IP-targeting through a link-up with Digital Element.

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