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News Release from: Advanstar: Brand Licensing Europe | Subject: Brand Licensing Europe
Edited by the Marketingservicestalk Editorial
Team on 07 April 2008
A mirror on the licensing industry
Brand Licensing Europe is proving to be Europe's premier event for the licensing industry, as companies from every market sector flock to exhibit at the show this October.
Six months out and the Brand Licensing Europe 2008 exhibitor list already features over 120 companies from all areas of the licensing industry, including adult brands, lifestyle, art, design and image, fashion, sports, publishing, character and entertainment It is anticipated that the 2008 10th anniversary event will feature a record-breaking 200-plus exhibitors
This article was originally published on Marketingservicestalk on 1 Jul 2008 at 8.00am (UK)
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Bang on the Door, LEGO Group, Paper Island Licensing, SmileyWorld, The Beanstalk Group, American Retro Museum, Kangaroo Island, Cathay Creative, Alchemy Licensing, Human Zoo Designs, Dorna Sports, Manchester United Merchandising, BBC Worldwide, Aardman Animations, Moto GP, PSG, NBA Europe, Wiley, Cartoon Network, Chorion, Granada Ventures and HIT Entertainment will all be showcasing cutting-edge properties and partnership opportunities.
"The licensing industry is one of the most exciting and dynamic business environments to operate in and we constantly endeavour to ensure that Brand Licensing Europe remains an all-encompassing, relevant business event that gives everyone equal billing," said Helen Gardner, managing director of Brand Licensing Europe organiser Advanstar Communications.
"We believe this is reflected in the type of visitors who attend Brand Licensing: last year, almost three-quarters registered an interest in entertainment and character categories; 41 per cent came to find more about the corporate and lifestyle brands on display; around one third noted art and design, fashion or sport as their priority purpose for attending; 24 per cent were interested in music properties; one fifth wanted to see personalities and icons and over 10 per cent ticked the heritage, charity and public sector box.
"We are confident that, based on the exhibitor line-up we have already secured, 2008 will be an equally well-rounded and appealing event".
Brand Licensing Europe takes place on 1-2 October 2008 at the Grand Hall, Olympia, in London.
Visitors can register online.
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