Product category:
Mobile advertising
News Release from: Advertising2Mobile | Subject: Mobile advertising strategy
Edited by the Marketingservicestalk Editorial
Team on 15 June 2007
MonsterMob and Ad2Mob forge mobile ad
strategy
The UK's best-selling mobile content brand has joined forces with consultancy Advertising2Mobile to develop ad campaigns aimed at mobile internet users.
The partnership will enable MonsterMob to reach a wider target audience by utilising banner advertising on mobile internet sites as well as maximising mobile search engine rankings Spanish mobile content firm, LaNetro Zed, recently acquired a 52% stake in MonsterMob, extending its reach into new countries such as China, Russia, North America, Bangladesh and the Philippines
This article was originally published on Marketingservicestalk on 2 Jul 2007 at 8.00am (UK)
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As web browsing via mobile phones becomes increasingly popular, mobile advertising presents an excellent opportunity for MonsterMob to target these new territories as well as existing markets with its latest range of mobile content - including video on demand, interactive services, real-music ring tones and next-generation java games.
Simon Walshaw, Marketing Director for MonsterMob, explained why the company has selected mobile advertising as a means to reach its target demographic: "The days of receiving a return on revenues by advertising in magazines and newspapers are no longer feasible for companies such as MonsterMob so we have pursued alternate ways to bring on board new customers.
"We have a good CRM division that cross-sells and up-sells products to customers already on a database of numbers, who are all opted-in to receive this information, but these methods are finite and we've had to look for other ways to reach our audience.
"By creating a mobile advertising strategy, we are able to reach a broader target audience, by running a series of mobile banner ads and also by maximising our mobile search engine rankings.
"In addition, we can sell advertising space on our own mobile internet sites to other media companies, and we also have the opportunity to create a number of reciprocal deals".
Walshaw concludes: "As mobile advertising is somewhat of a black science, by partnering with Advertising2Mobile we are able to leverage their consultants' skills, experience and track record in this market.
"Adam Brogden, the Managing Director of Ad2Mob, understands the industry very well and has a great team and infrastructure behind him to facilitate our aims.
"Since we first began working with Ad2Mob earlier this year, we have already seen the benefit in using their services: the number of new users and customers coming to our various brands has increased, the number of downloads has risen, and there has been an increase in sales and revenues".
Adam Brogden, Director of Advertising2Mobile, added: "For organisations such as MonsterMob with a clearly defined strategy, mobile advertising offers unbeatable benefits over traditional advertising, such as measurability and consumer targeting, as well as a fantastic revenue opportunity.
"Advertising2Mobile's systems operate so that everything can be viewed in real-time so investment decisions can be decided based on performance instantaneously".
Mobile advertising consultancy Advertising2Mobile (Ad2Mob) helps media advertisers, publishers and agencies monetise advertising campaigns aimed at users of the mobile internet.
Headed up by Adam Brogden, CEO of Mobile Media Production, Ad2Mob builds on over 10 years' experience in mobile site development, content creation and mobile marketing.
Ad2Mob is able to provide clients with either a self-managed or complete outsourced mobile advertising service.
Ad2Mob provides a sophisticated set of tools to create advertising campaigns, and to develop dynamic mobile sites by optimising the layout and design.
This helps to increase site traffic and drive new revenues.
Mobile advertising can be used to support carefully targeted campaigns, including viral campaigns, global brand awareness campaigns, or detailed response surveys and trials.
Ad2Mob can offer over 1 million ads per day through its own sites, and a global inventory of over 80 million ads.
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