Campaign utilises Adconion's Joost Video Network

Content monetisation and distribution platform Adconion has teamed up with marketing communications agency UM to assist charity 1Goal and Xbox 360 with the 'Education Beats Poverty' campaign.

The campaign harnesses the reach and scale of the Joost Video Network, Adconion's online video advertising solution.

Adconion's creative services also produced the 300 x 250 in-banner campaign videos.

UM planned and bought all the media for the campaign.

The campaign, which aims to get 30 million people worldwide to sign its digital petition and pledge their support for 1Goal, features four videos run across the Joost Video Network in the UK, France, Germany, Italy and Spain.

The videos' creative drives traffic to the petition site, and the video campaign and creative are also supported by standard display banners across the Adconion audience network.

The 1Goal campaign also included a month-long 'experience' on Xbox Live coinciding with the World Cup, including events, content and offers for existing and prospective Xbox Live members.

Xbox raised awareness of the 1Goal campaign with branding and messaging across all Xbox channels, as well as 1Goal video content.

Xbox Live members were encouraged to support 1Goal by downloading a free 1Goal Avatar T-shirt - this is how Xbox Live members 'sign' the 1Goal petition.

The campaign commenced on 30 June 2010 and will run through until the end of July.

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