Adconion launches online video network

Adconion has expanded its product offering with the launch of an online video network, which offers marketers an additional channel for communicating with their target audiences.

Adconion already offers advertisers the option of using video adverts within standard online advert formats, including IAB supported banners and MPUs, without requiring any additional technology add-ons.

These include click-to-play, expandable and auto-stream adverts.

The video network gives advertisers the option of pre-, mid- and post-roll adverts (in other words, adverts that play before, during or after online video content) and overlay adverts (which run alongside the online video content).

The video network will work across a range of websites - publishers working with Adconion are provided with a video player that can be integrated onto their websites to run the video adverts/content.

All of the publisher partners' sites have been pre-tested to support Adconion's off-the-shelf video advertising solution.

Adconion owns the technology to play the adverts and controls the video advert serving platform.

This allows it to provide advertisers and brands with even more data on how potential and existing customers are using online video and how they like to receive information.

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