Adconion overtakes Yahoo!-owned Blue Lithium

An Adconion product story

Edited by the Marketingweek Marketplace editorial team Apr 24, 2008

Adconion Media Group, the global independent online advertising network, is now the UK's fourth largest online advertising network.

The latest data revealed by comScore shows Adconion push past competitors ValueClick Media and Yahoo!-owned Blue Lithium by over 700,000 unique users to firmly secure fourth position.

The data shows Adconion added over 1.2 million unique users in March, taking the total number of users up to 26.3 million - an increase of almost 5 per cent from February's figures of 25.1 million unique users.

Adconion, the only independent global ad network in the top five, now reaches 77.9 per cent of the UK's online population.

Mike James, MD Adconion UK, said: "These latest numbers prove that the independents canhold their own in a fast moving market.

"They demonstrate perfectly Adconion's commitment to becoming the world's leading online ad network".

Adconion recently received GBP40.9 million (US$80 million) in Series C round venture funding - the largest online media venture investment in European history.

In March, the network made its first strategic acquisition of 2008, procuring US-based Frontline Direct, a leading data management and direct marketing solutions provider for GBP10.06 million ($20 million) in cash and equity.