Adconion Media receives investment of $80m

Adconion Media Group, Munich, one of the world's fastest-growing online advertising networks, has announced a GBP40.9 million (US$80 million) Series C round of venture funding.

The financing is the largest online media venture investment in European history.

The investment was led by Index Ventures, joined by existing investor Wellington Partners, and represents the first investment made from Index's recently announced growth fund.

The capital will be used to continue expansion into Europe, US and Asia, strengthening the company's position as an independent player.

In addition, capital will be invested in Adconion's behavioural targeting technology and also to fund selected acquisitions.

Index's Dominique Vidal, former CEO of Yahoo! Europe, and Giuseppe Zocco, the firm's co-founder, will join Adconion's board of directors.

"Adconion has the relationships, the expertise and the best in class technology becoming of a future market-leader in technology's hottest growth sector," said Vidal of Index Ventures.

"Our experience as investors in the advertising space enables us to support Adconion in continuing its rapid expansion throughout Europe and North America and to further build its global presence.

"As online media becomes more fragmented and as agencies look for more independent partners for solutions, we believe ad networks like Adconion are perfectly positioned to capture more advertising spend".

"At the risk of sounding cliched, the modern business landscape is irrefutably global in scale and that is due primarily to the opportunities created by the Internet," said Adconion founder and CEO Tyler Moebius.

"Agencies choose to partner with Adconion because their clients are likely in a position where doing business internationally is either 'business as usual' or a strategic opportunity for growth.

"This substantial investment from Index and Wellington will position Adconion alongside the portals on marketers' short-lists for global distribution partners".

"Tyler and his team have done an outstanding job building a truly global online advertising network," said Frank Boehnke of Wellington Partners.

"We are very excited to continue to work with Tyler and Adconion on one of the most exciting growth stories in the global marketplace".

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