Product category:
Online ad campaigns
News Release from: Adconion
Edited by the Marketingservicestalk Editorial
Team on 14 November 2007
Adconion partners with Sony's Crackle
Adconion Media Group, the leading independent online advertising network, has been appointed by Crackle, a Sony Pictures Entertainment company, as exclusive reseller for video and web inventory.
Following a competitive pitch, Adconion Media Group has been appointed to represent sales of video and web page inventory for Crackle, a leading multi-platform entertainment network Beginning immediately, Adconion's London office will start taking the products to market for the next year
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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Crackle's programmed entertainment environment offers viewers videos from the best emerging artists on the internet, and advertisers the quality content their target audiences are consuming.
Crackle relaunched this summer, offering high quality film, music, comedy and animation entertainment from semi-professional content creators.
Since launch, Crackle has attracted a growing list of major advertisers who are eager to join their network of programmed video channels.
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Crackle's comprehensive approach includes a unique programming and editorial strategy, wide-reaching global distribution platforms and collaboration with Sony Pictures Entertainment companies.
Crackle's development of "fame partnerships" with media and entertainment companies provides a launch pad for the best emerging video talent.
While the site maintains an open studio model, allowing content creators to upload videos, those that make it into the spotlight are reviewed by Crackle editors along with Hollywood partners.
Mike James, MD of Adconion UK, commented: "We are delighted to have been appointed by Crackle in the European and Australian markets.
"Video is currently undergoing huge growth and we are proud to represent what is tipped to become a key player in this space.
"Adconion has a rapidly expanding geographic footprint and, as new markets come online, we shall represent this rapidly expanding media to the advertising market from day one".
Here's a taste of what Crackle can offer advertisers.
Crackle offers powerful brand building opportunities for advertising partners.
Advertisers can sponsor Crackle's premium channels, where the channel's landing page will include a distinctive 'skin' to create unique branded environment that supports the advertiser and genre specific videos.
Advertisements can appear on channels' homepages, in addition to airing within the video player, creating a seamless branded environment within the network.
With Crackle, audiences will view videos in widescreen, 16 x 9 format, and have continuous viewing capability even while surfing through different channels on the site.
Advertisements travel within Crackle's customised player, so if users post videos to a partner site, the advertisement will remain within the video playlist.
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