Product category:
Media
News Release from: Admedia Solutions | Subject: Myadbase
Edited by the Marketingservicestalk Editorial
Team on 23 January 2008
Online market for ad space buyers and
sellers
One of the leading online marketplaces for the advertising industry has been rebuilt and boasts a series of new services and relevant functionality.
Myadbase launched its services to the global advertising industry around two years ago and now features over 500 UK and Ireland based sellers of advertising space across media formats including magazines, online, newspapers, TV, radio and outdoor The revamped Myadbase.com improvements include the launch of a 'shop window' profile page service, where advertising agencies can shout about their expertise and upload examples of creative designs from recent advertising campaigns
This article was originally published on Marketingservicestalk on 26 Mar 2007 at 8.00am (UK)
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Sellers of advertising space can add their own colour profile pages as well as actually placing ads for sale.
A similar format of uploading information is available to advertising agencies and both services come with a range of complementary tools when publishers and agencies sign in to their own management suite area.
Buyers from around the world can then view relevant offerings from UK and Ireland-based companies and get in touch with them directly.
Further reading
Myadbase offers free news release service
Myadbase, the advertising marketplace and community, has just introduced a free news release upload service for all registered users.
Admedia invites ad agencies to join Myadbase
Established advertising and marketing website Myadbase is offering UK-based advertising agencies their own selling platform and sophisticated profiling functionality.
All agencies and sellers of advertising will also get a report at the beginning of each month which shows interest levels from potential customers.
An enhanced service is free to all publishers and agencies for a period of three months from the date they register.
The enhanced service includes an image, description, media pack and live links for media sellers and a similar package with the addition of creative design uploads for advertising agencies.
When the trial period approaches expiration the agencies and publishers will have the option of continuing with the enhanced service for a fee to cover a full 12 months.
Alternatively, they can downgrade to a basic service which still gives them a presence on the site, but does not include the 'bells and whistles' associated with the enhanced service.
"Since we launched two years ago, we have noticed a shift in the way people find information and purchase advertising related services on the internet," commented Andrew Long, marketing director for Admedia Solutions, the company behind Myadbase.com.
"We can now offer a combination of products and services that not only provides a valuable marketplace for the advertising industry, but also a community in which people can communicate effectively.
"We have spent hundreds of hours implementing the new structure within Myadbase; better optimisation of the main content is not only good for the search engines to find, but actually makes sense to all users when they visit the site.
"The new friendly interface, coupled with added interactive services and community forum will appeal to publishers, agencies, buyers of advertising space and anyone interested in the advertising industry," said Long.
The website offers audio and video demonstrations on most of the main content pages.
The company is also exhibiting at the Publishing Expo show at Olympia 2 in London on 13-14 February.
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