Product category:
Recruitment services
News Release from: Ad Lib
Edited by the Marketingservicestalk Editorial
Team on 25 July 2007
Ad Lib research reveals surprising
trends
Leading creative, media and marketing recruitment agency Ad Lib has commissioned a series of market research exercises to find out what really makes marketing and creative professionals tick.
The first research study has just been completed and delivered some surprising results, as Ad Lib's MD, Frank Hutton explained: "We developed this programme to assess the views of a wide range of people in our sector across the South of England - we talked with people in-house, in the media and working within agencies to better understand how happy and satisfied people are at work, what motivates them to be there and what inspires them to go that extra mile" The results showed that the vast majority of people enjoy their work, are very committed to their job (most giving it an 8 out of 10 rating) and like the company of their colleagues - at work and socially
This article was originally published on Marketingservicestalk on 7 May 2007 at 8.00am (UK)
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But, as Hutton explained, there were some results that caused a raised eyebrow or two.
"There's a general perception of a 'work all hours' media culture, but our survey challenges this.
"The average number of hours per week people work in our sector is 41, with over half working between 36 and 40.
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"Only 8 per cent work over 50 hours on a regular basis - so it seems you don't have to sell your soul to work in marketing and the media".
And at a time when skill shortages are really biting, the issue of mobility also revealed some surprising trends.
Although 26 per cent working in the South East would happily relocate with their company to the South West, 16 per cent would make the move the other way.
The main reasons for this were that they would 'go anywhere' for their company, or take the opportunity to improve their career.
It seems that company loyalty still has a place in advertising, marketing and PR.
Finally, the survey looked at alternative careers, as Hutton explained: "Given that we were in the middle of the hunt for a new Joseph, it was no surprise that 14 per cent of our sample would aspire to be on the stage if they weren't in their current job.
"Of the rest, 42 per cent would like to go on to run their own business, whilst others harbour ambitions as varied as captaining a ship or taking part in Big Brother.
"But, as Andrew Lloyd Webber himself would say: Any dream will do".
Ad Lib is a specialist recruitment agency operating exclusively in the marketing communications sector.
Based in Bristol's Queen Square, the company has a team of professional consultants, each of whom has first-hand experience of both recruitment and marketing communications.
The agency has developed an impressive portfolio of key clients in both the public and private sector, in-house and agencies.
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