Taglines puts text links in user-generated email

Adknowledge gives advertisers and publishers the means to target across different media using a common ROI metric and uniting SEM, display and email into one easy-to-use interface, the BidSystem.

We are delighted to announce the recent acquisition of Mediarun by Adknowledge Adknowledge is at the forefront of the convergence movement, providing advertisers and publishers with the means to target or monetise across different media disciplines using a common ROI metric and uniting SEM, display and email marketing into one easy-to-use interface called the BidSystem.

Adknowledge will roll out a series of product launches commencing in January 2008 with the European and Australian launch of the Taglines product.

Taglines is a globally unique tool capable of delivering massive behaviourally targeted reach for advertisers through text links in user generated email.

Through dynamic and innovative patent protected technologies, Adknowledge offers brand managers and publishers a new way of maximising returns from their online activities.

The Adknowledge Product Suite includes: Taglines - behaviourally targeted text links in user-generated email.

Primarily for UGC publishers and ISPs with large volumes of user-generated email, this delivers massive behavioural reach for advertisers and is available on either a PPC or a CPM basis.

Search Engine Marketing - PPC bids in aggregated search listings and includes Automatic Click Fraud Eliminator, a proprietary trademarked fraudulent click screening tool.

Display - targets online standard media placements by user behaviour and key verticals.

Email Graphical Ads - Marketing emails that dynamically optimise the message to fit the behaviour of the user.

Adknowledge has acquired Mediarun and by consolidating proprietary technologies, advertising volume and resources from both companies, it is now one of the world's strongest behavioural targeting operations.

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