Ad system improves publishers' ad income
An
Adserving UK product story
Edited by the Marketingweek Marketplace editorial team
Jun 12, 2008
AdServing UK, which recently opened a London office, is offering an ad system that generates more income for publishers.
The ad system can process the normal features like CPM (cost per thousand impressions), CPC (cost per click), CPA (cost per action), CPL (cost per lead) and so on, but the system includes new products called Clickonce and ETC.
Clickonce shuts down a campaign when a user has clicked the ad so the publisher does not waste more inventories on that user for that campaign.
ETC stands for Evoked Transferred Campaigns and shows an ad if the user has clicked on another related campaign.
The publisher simply charges more for the second than a normal impression.
The ad system also include a free CRM (customer relationship management) system, an accounts system, workflow system, and reporting system so that publishers can have live access to income they are making in ad spaces etc.
The system is developed by adServing International in Denmark and it is today impressing ads in 12 countries and rapidly expanding.
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