Ad-serving system for internet TV launches

The UK's first ad-serving system that can deliver relevant adverts alongside internet TV (IP TV) has launched in the UK.

AdServing UK is GBP1 million spin off from Danish parent company adServing, and its fifth European launch this year.

It's also the first system that fully integrates a CRM customer contact system, sales and accounts modules and pays fees directly into publishers' bank accounts.

That makes the company a significant entrant into the UK's GBP50 million a year ad-serving industry.

Ben Manton is heading up adServing UK from a London base.

He said: "Advertisers are used to controlling where their adverts are seen on websites according to what people are looking at.

"Now adServing gives them the power to do that with internet TV, mobile devices and even outdoor media such as public TV screens.

"It also adds a host of extra functionality to traditional internet advertising".

Up to now, ad serving systems have had very basic modules that only allow publishers and advertisers to monitor the performance of campaigns.

This new system is designed to be a more integrated approach for businesses.

Advertisers load their ads into the system and send codes to publishers, giving them 100 per cent control over which advert is delivered to which unique user at a per impression price.

Meanwhile, publishers won't just see what revenues they have generated; it is automatically invoiced, collected and paid into their bank account.

Manton added: "This is a powerful system that adds essential functionality for advertisers and publishers.

"Our experience from the launch in other countries tells us adServing will quickly become an indispensable and much-demanded tool in the UK.

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