Ad pepper media launches iSense

Ad pepper media, the international online advertising network, has unveiled iSense, a revolutionary new semantic advertising technology that delivers ads in true context.

The iSense technology represents the next generation of advertising delivery, ensuring that marketers can deliver the right message at the right moment and to the right content, while upholding their reputation and trust with consumers.

iSense uses its proprietary revolutionary patented SenseEngine targeting technology to deliver relevant advertisements to the true context of web pages.

Developed by world renowned linguistic expert Prof David Crystal, iSense provides rapid semantic analysis of web pages in analysing each and every word on the page to identify the proper themes.

Unlike current vendors, iSense goes beyond mathematical algorithms and basic techniques that in many cases present the user with ads that are completely out of context, whilst forcing the advertiser to compromise on brand values through offering restricted ad formats.

iSense breaks through this glass ceiling and frees the advertiser to deliver the full power of semantically targeted advertising to users.

iSense is available as a comprehensive suite of advertising products, offering advertisers and publishers alike a rich and diverse portfolio.

The products are iSense Display, enabling any IAB sized display ad to be delivered in true context; iSense InText - delivering relevant ads in the body of the website text via user initiated mouse moves; iSense TextLinks - sponsored links with enhanced relevance to the page context, and finally, iSense BuzzIndex-displaying highly relevant search links mirroring the subject of the webpage.

iSense offers advertisers the opportunity to target their display ads based on a choice of category.

The advertiser can select a broad-reach high-level category, of which there are 25, or one of 250 median-level categories or to mine deeper to one of 2,500 highly specific subject areas.

In addition, advertisers using iSense are protected from their ad being displayed alongside controversial content through the deployment of iSense SiteScreen technology.

iSense offers website publishers an enhanced revenue opportunity with high yield, directly relevant advertising, which responds to the context of each webpage, and offers a fundamentally improved user experience.

iSense extends the monetisation of content by making inventory, however diverse, visible to advertisers.

"The benefits of this new approach will mean that any content on a page will be analysed for its true contextual positioning rather than a random keyword analysis which invariably results in inappropriate ads appearing on unrelated sites", explained Sacha Carton, Board Director of ad pepper media.

iSense has been operating with a number of ad pepper media's premium clients and will be extended across its UK network, following the formal launch at adt:ech London.

Ad pepper media is an international interactive media, response marketing, email marketing and affiliate marketing solutions and services provider.

The company operates 20 branch offices in 12 European countries, the US and Australia while also marketing its services in more than 40 countries.

Thanks to state-of-the-art technology, ad pepper media networks over 1 million small, medium-sized and large websites to make up a premium quality-advertising network that has global coverage and specifically addresses the relevant target groups.

Website partners benefit from regional, national and international sales representation services across a wide range of online marketing solutions and a variety of other services, such as ad serving, traffic analysis and performance optimisation.

Advertisers benefit from one-stop shop solutions across a wide spectrum of online advertising solutions delivered through ad pepper's web and email reach of over 4 billion monthly impressions and over 30 million email profiles.

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