Dynamic Messenger conquers email challenges

With email deliverability rates falling, spam filters ever more ruthless, and consumers more discerning about email, Acxiom's Dynamic Messenger can help target prospects more accurately.

The solution, available now, allows users to create, deploy, manage and track the results of all outbound customer-facing email communications.

This improves the effectiveness of email marketing campaigns and brings powerful reporting that incorporates key client ROI metrics.

As email is increasingly used as a touchpoint for customers and prospects in marketing campaigns, Acxiom's Dynamic Messenger solution also complements its IMPACT platform, caterering for complex customer retention and management programmes.

Using its account management expertise, Acxiom Dynamic Messenger clients can have their digital marketing collateral customised to target individual customer and prospects more effectively.

Acxiom can make the challenge to marketers easier still by providing access to its database of over four million fully opted-in email consumer contacts.

As one of the largest and most detailed files in the UK, it allows email addresses to be tied back to postal and other demographic information.

"Email marketing has become an extremely important channel for our client base," said Hugh Stevens, Interactive Team Leader at Acxiom.

"In order to get the best returns, marketers need to rely on sound relationships with ISPs to ensure maximised delivery, as well as relevant and appropriate targeting.

"Our Dynamic Messenger solution can be used to monitor the success of different email marketing campaigns and means they can be adapted accordingly to take advantage of the lessons learnt.

"Its introduction means that, in addition to our IMPACT platform, we can now serve a range of market areas and business objectives regardless of programme size or complexity".

Andie Cartin at MoneyExpert.com commented: "We've implemented Acxiom's Dynamic Messenger to help us target both customers and prospects in the most effective way.

"Our deliverability rates have grown phenomenally and regularly reach 98-99 per cent - way above current published industry averages".

He added: "Email is our primary communication channel, and it's vital we get our marketing activity right.

"There's nothing like a badly targeted email when it comes to destroying customer relationships.

"Acxiom's experienced account team and flexible solution platform helped us to avoid overloading potential customers and SPAM blacklists".

The Dynamic Messenger solution was developed by Acxiom partner Alterian, and is deployed by Acxiom's experienced account management team.

It is available now.

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