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Acxiom
All articles from Acxiom
Telcos must assess power of iPhone factor
The iPhone factor, where mobile phone users choose devices over networks, is one of the disruptive forces changing the way telecoms companies attract and retain customers, claims Acxiom.
News from Marketingweek Marketplace, 10 July 2008
Dynamic Messenger conquers email challenges
With email deliverability rates falling, spam filters ever more ruthless, and consumers more discerning about email, Acxiom's Dynamic Messenger can help target prospects more accurately.
News from Marketingweek Marketplace, 4 July 2008
Sightsavers reactivates lapsed donors
Sightsavers International, the visionary charity, is working with Acxiom to reduce direct mail wastage and increase its campaign return on investment.
News from Marketingweek Marketplace, 25 April 2008
RNLI keeps donor database afloat
To improve the relevance of supporter communications and maintain levels of support, charity the Royal National Lifeboat Institution has signed a contract with data provider Acxiom.
News from Marketingweek Marketplace, 28 February 2008
Featured articles
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Totally Dynamic wraps cars for pop-star promotion
Totally Dynamic has been selected to wrap two promotional vehicles - a Rolls-Royce Phantom and a Bentley Arnage T - to promote Mariah Carey and Angel Champagne.
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PRTC announces creative writing for PR workshop
The PR Training Centre (PRTC) has announced that the one-day Creative Writing for Public Relations workshop will take place on 8 February 2010 in Covent Garden, London.
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