Acquire announces Twitter and Atom compatibility

An Acquire Digital Multimedia product story
Edited by the Marketingweek Marketplace editorial team Nov 10, 2009

Acquire has added Twitter and Atom feed content compatibility to its digital-signage players.

Providing Twitter compatibility for digital signs so they can pull RSS text into a 'ticker' or Flash template is said to be a useful feature for customers who want the ability to make content changes from an external source.

However, given the limitations of Twitter - such as the fact that there are only 140 characters per message and there is an inability to provide graphics as an RSS feed - Acquire has decided to develop its own RSS service called Mymessage.

Mymessage is a service that allows site owners to create their own RSS feeds.

These feeds can be displayed as text or images.

Since a web browser is used to manage the content, users do not need extensive training to be able to understand how digital-signage software works.

This is suitable for resellers and network owners who want the ability to offer a small level of local content control for their customers; for example, receptionists can add welcome messages, travel agents can add special holiday offers and schools can add photos and messages for upcoming PTA events.

Mymessage also provides a customisable network control interface so that resellers or network owners can apply their own corporate branding.

Administrators can set up multiple user accounts and a manual content approval process so that images and text can be vetted before sending to remote digital signs.

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