Acquire software utilised by shopping centre

An Acquire Digital Multimedia product story
Edited by the Marketingweek Marketplace editorial team Sep 4, 2009

Acquire's Kiosk Developer software has been used to create an interactive digital wayfinder on large display pods installed by ASG Media at Gloucester Quays shopping centre.

Five digital six-sheet pods running the Acquire KD (Kiosk Developer) software, have been recently installed at the Gloucester Quays waterside shopping and leisure centre.

At 2,000 x 800mm and 250mm deep, the double-sided, portrait-oriented pods, manufactured by Esprit Digital, are designed to minimize sightlines while ensuring impact and media presence.

The pods, using Acquire to display their interactive content, show a mix of advertising and other rich media in order to provide shoppers with a touch-screen-enabled digital sign.

Integrating two 57-inch full HD LCD panels, the pods feature content designed and developed by the creative team at Working Solutions.

The interactive mall guide features a host of content developed by Working Solutions, to maximise communication of the mall's products and services.

As well as the usual live clock there is a map and store directory wayfinder that allows users to navigate their way around the mall.

The Acquire software also interprets and graphically displays the delivery of live internet feeds for weather, traffic and shopping mall news.

All of this content can be configured by the shopping mall personnel.

Another feature is the gift card balance reader.

In conjunction with Visa, Working Solutions has developed a secure system that acts in the same way as an ATM, so that Gloucester Quays' customers can check their remaining balance before shopping simply by using their card at the kiosk.

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