3D-video holographic conference for Coca-Cola
An
Activ8-3D product story
Edited by the Marketingweek Marketplace editorial team
Feb 26, 2009
Activ8-3D has revealed that it has completed a project in collaboration with McCann Erickson to bring 3D-video holographic projection to the Czech Republic on behalf of Coca-Cola.
The project was executed at the end of January in Prague and saw Activ8-3D deliver a 3D display to more than 800 senior executives in both the Czech Republic and Slovakia on Coca-Cola's behalf.
Simon Humphreys, executive director of Activ8-3D, said: 'Coca-Cola's production agency worked closely with us and using our AutoCAD drawings, a stage was created measuring 25m wide, 10m deep and 8m high.
Filmed in full HD and on location in a studio in Bratislava, the holographic images created portrayed senior executives of the Coca-Cola Company 'beamed-in' as virtual 3D-video holograms to deliver keynote speeches and PowerPoint presentations.
The 3D animation and post-production work was created by Activ8-3D in the UK and included virtual humans, time-travel machines, virtual clocks, 3D-Coke bottles and 3D interactive presentations.
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