ABBA attracts B2B specialist service members

An Association of Business to Business Agencies product story

Edited by the Marketingweek Marketplace editorial team Jul 11, 2007

The Association of Business to Business Agencies has revealed further expansion as more leading specialist B2B suppliers latch on to the membership benefits of the organisation.

The latest company to sign up is the award-winning telemarketing company, Great Guns Marketing, which specialises in sales appointment making and lead generation telemarketing for the business community across the UK and Ireland.

As B2B is the focus of their business they are ideal suppliers to other members within the group.

Beth Savory, Sales and Marketing Director at Great Guns, said: "Linking up with ABBA was an obvious move for us - its agency members and their clients are all potential users of our services and as we specialise in B2B we do not suffer the often hefty distractions of those companies that deal in the B2C arena".

ABBA Chairman John Stanton said: "We have seen a significant rise in the number of specialist B2B companies wishing to join the association - we currently have another four companies awaiting the membership assessment procedure".

ABBA assesses all its members for competence and suitability before accepting them into the association.

ABBA is open to all companies involved in the B2B industry (subject to acceptance) be they creative or PR agencies, service providers, suppliers or media specialists.