Week 15 August - 21 August 2010

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MMA Forum to offer mobile marketing insight

The Mobile Marketing Association (MMA) has announced the initial speaker line-up of global brands for the upcoming MMA Forum EMEA at the Thistle Marble Arch in London on 5-6 October 2010.

News from Mobile Marketing Association, 20 August 2010

Consumers beating retailers to mobile internet

Article typeTechnical Background Article

A survey conducted by Edigital Research has revealed that 41 per cent of UK retail brands expect to have a transactional mobile site or application within the next year.

News from Edigital Research, 20 August 2010

Payne shows brand protection offering at summit

Payne Security will be showcasing its anti-counterfeiting and brand protection solutions at the fifth annual Anti-Counterfeiting and Brand Protection summit on 27-29 September 2010 in New York.

News from Payne Security, 20 August 2010

Mask Creative develops television ads for retailer

Article typeUser Application Article

Production company Mask Creative has completed the first phase of an advertising campaign for independent furniture retailer Barker and Stonehouse.

News from Mask Creative, 20 August 2010

Gatormail increases hotel e-mail click-throughs

Article typeUser Application Article

Communigator has announced that its e-mail marketing campaign software Gatormail has been adopted by Sofitel London St James to deliver html newsletters and promote social media activities.

News from Communigator, 18 August 2010

Blue Marlin creates Pukka packaging for pie brand

Article typeUser Application Article

Blue Marlin has created impactful new packaging for Pukka Pies to support the brand as it prepares to launch as a microwaveable food.

News from Blue Marlin Brand Design, 18 August 2010

Media agency selects BD Prospex mapping software

Article typeUser Application Article

Beacon Dodsworth (BD) has revealed that independent media agency Zeffa has selected Prospex mapping software to help it effectively propose media campaigns to clients and prospects.

News from Beacon Dodsworth, 18 August 2010

Web advertisers must dispel cookie misconceptions

Article typeTechnical Background Article

Improve Digital believes that online advertisers must be transparent about operations and offer value to consumers in the form of relevant ads to overcome the current misconception about cookies.

News from Improve Digital, 18 August 2010

Market Creative campaign promotes maternity wear

Article typeUser Application Article

The Market Creative has been appointed by nursery products distributor Cheeky Rascals to develop a campaign to promote its Fertile Mind Bellybelt maternity wear brand.

News from Market Creative, 18 August 2010

Umpf to manage PR for household cooking brands

Article typeUser Application Article

Umpf has been appointed to handle the national and trade PR for four household cooking brands within Glen Dimplex Home Appliances.

News from Umpf, 17 August 2010

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