Week 25 July - 31 July 2010
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Police force selects Code for digital strategy
User Application Article
Code Computerlove has been appointed by Lancashire Constabulary to develop a digital strategy and help the force define how best to use online channels to communicate messages to the public.
News from Code Computerlove, 28 July 2010
Emerald acquires 'Review of Marketing Research'
Emerald Group Publishing is to publish the next volume of the 'Review of Marketing Research' book series in early 2011.
News from Emerald Group Publishing, 28 July 2010
Audit urges local firms to better utilise SEO
Technical Background Article
Thomson Local has teamed up with Analytics SEO to publish an audit of small business websites, which revealed a worrying lack of search engine optimisation (SEO).
News from Thomson Directories, 28 July 2010
Blue Barracuda creates online game for film launch
User Application Article
Blue Barracuda has created a campaign including a digital game for Momentum Pictures to promote the launch of 'The Girl Who Played With Fire', a film based on the book by Stieg Larsson.
News from Blue Barracuda, 28 July 2010
Globalmaxer MVT has cultural testing properties
International SEO agency Oban Multilingual has launched Globalmaxer, a multivariate testing tool (MVT) with cultural testing properties.
News from Oban Multilingual, 28 July 2010
Valassis coupon services promote cereal bar
User Application Article
Northumbrian Fine Foods has selected coupon services from Valassis to promote its fair-trade product Geobar in 'Cosmopolitan' and 'Good Housekeeping' magazines.
News from Valassis, 26 July 2010
Brands must understand value of mobile channel
Technical Background Article
A survey from Bigmouthmedia has suggested that more than three-quarters of the UK's big brands do not understand the value of a visitor via a mobile phone compared with other digital channels.
News from Bigmouthmedia, 26 July 2010
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Mirri creates metallic invitation for Specsavers
Mirri, a division of Celloglas, has enabled the production of a digitally-printed sparkly metallic invitation for Specsavers's 'Strictly Specsavers' annual midsummer ball.
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'Q' magazine has selected Celloglas to create golden tickets to place within a U2 vs Muse Glastonbury special issue as part of a competition to win festival tickets.
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