Week 18 July - 24 July 2010
Showing 1 - 10 of 25 articles
B2B companies embracing transpromo, says report
Technical Background Article
A report by Pitney Bowes has shown that the use of transpromo - the practice of adding marketing messages to bills and statements - is being used as a marketing tool by business-to-business companies.
News from Pitney Bowes, 23 July 2010
E-mail preferred choice for product notifications
Technical Background Article
A UK survey by Smartfocus has revealed that 71 per cent of consumers prefer marketing contact by e-mail, while telemarketing is their most disliked form of contact.
News from Smartfocus, 23 July 2010
Maxymiser optimises bookmaker's web performance
User Application Article
Paddy Power has announced a partnership with conversion management expert Maxymiser to optimise the bookmaker's website performance and drive up conversions on its registration and transaction pages.
News from Maxymiser, 23 July 2010
Co-operative Bank selects Q D Retail communication
User Application Article
The Co-operative Bank has installed the Quail Digital wireless communication system - Q D Retail - to allow staff in the main hall to communicate with cashiers working behind counters.
News from Quail Digital, 23 July 2010
EMS vehicle used to raise skin cancer awareness
User Application Article
Event Marketing Solutions (EMS) has produced a specially branded ice-cream van for Welsh cancer charity Tenovus for a campaign to raise awareness of the dangers of skin cancer.
News from Event Marketing Solutions, 23 July 2010
ID drives Lipton Ice Tea sampling campaign
User Application Article
ID Experiential has been selected by Lipton Ice Tea, a Britvic soft drinks brand, to manage a nationwide sampling campaign to drive trial and awareness of the drink.
News from ID, 23 July 2010
Momentum Instore - latest company news
21 July 2010 - Momentum Instore has appointed Jane Margetts to the role of marketing manager.
News from Momentum Instore, 22 July 2010
Further information availableLine Up produces underground parties for Volvo
User Application Article
Volvo has completed a pan-European experiential campaign to launch its S60 vehicle, featuring exclusive underground parties in five European capitals produced by live event specialist Line Up.
News from Line Up, 22 July 2010
Transactional pooled data aids customer targeting
Technical Background Article
The Transactis Home and Fashion Online Retail Index has revealed that internet shopping in the home and fashion sectors increased by 12 per cent in 2009, despite the recession.
News from Transactis, 22 July 2010
ID creates Nickelodeon shopping centre roadshow
User Application Article
ID Experiential has been appointed by Nickelodeon to produce a shopping centre roadshow featuring 'Spongebob Squarepants' and 'Dora the Explorer'.
News from ID, 22 July 2010
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Featured articles
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Mirri creates metallic invitation for Specsavers
Mirri, a division of Celloglas, has enabled the production of a digitally-printed sparkly metallic invitation for Specsavers's 'Strictly Specsavers' annual midsummer ball.
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Celloglas's Gold Mirri is just the ticket for 'Q'
'Q' magazine has selected Celloglas to create golden tickets to place within a U2 vs Muse Glastonbury special issue as part of a competition to win festival tickets.
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