Week 13 June - 19 June 2010
Showing 1 - 10 of 13 articles
Aprimo software improves lead generation process
Aprimo Marketing Studio On Demand now provides enhanced out-of-the-box data synchronisation with Salesforce CRM to improve the lead generation process.
News from Aprimo, 18 June 2010
Netcel seminar has content management focus
Netcel has announced a free seminar entitled 'Beyond CMS: How to Empower Your Business With Episerver', set to take place on 8 September 2010 in London.
News from Netcel, 18 June 2010
Financial firms must boost marketing activity
Technical Background Article
Research from customer insight and database marketing specialist KDB has revealed that UK financial firms need to boost marketing to take advantage of the economic recovery.
News from KDB, 17 June 2010
Attribution analysis enhances digital ROI
User Application Article
Searchignite and Golley Slater have released a cross-channel measurement and attribution report that includes a case study showing how their methodology boosted return-on-investment for Center Parcs.
News from Golley Slater, 16 June 2010
CIM announces 'Writing for Websites' masterclass
The Chartered Institute of Marketing (CIM) has organised a practical masterclass dedicated to website content clarity, set for 10 July 2010 at the Welbeck Hotel, Nottingham.
News from Chartered Institute of Marketing, 16 June 2010
Dog Digital redesigns Scottishpower website
User Application Article
Dog Digital has been appointed by Scottishpower to redesign and redevelop the power company's website.
News from Dog Digital, 16 June 2010
Intellitracker enhances behavioural targeting
Intellitracker has released Enterprise R6.4, which includes a new audience selection system and two updated report templates to enhance behavioural targeting.
News from Intellitracker, 16 June 2010
Scientia adds Fraudscreen payment intent codes
User Application Article
Scientia Data has partnered with payment intent company Fraudscreen to become what is claimed to be the first consumer data company to append payment intent codes across its databases.
News from Fraudscreen, 16 June 2010
Emoderation to moderate State of London debate
User Application Article
The Greater London Authority (GLA) has appointed moderation and community management company Emoderation to moderate the first online State of London debate.
News from Emoderation, 16 June 2010
Unica offers e-mail rendering imaging for Ipad
Unica has launched its Pivotal Veracity Edesign Optimiser provides e-mail rendering imaging for the Ipad, allowing marketers to take advantage of the tablet's rich e-mail capabilities.
News from Unica, 15 June 2010
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DBD creates PPC advertising campaign for job site
DBD Media has been appointed by the IT Job Board to execute a pay-per-click (PPC) advertising campaign to drive IT professionals to its European network of IT recruitment websites.
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Nestle selects Unica for interactive marketing
Nestle France has selected marketing software provider Unica and Sogec Marketing to manage the food company's multi-channel marketing initiatives.
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