Week 30 May - 5 June 2010
Showing 1 - 10 of 20 articles
Fredhopper enhances search for Jessops website
User Application Article
E-commerce technology company Fredhopper has been appointed by Jessops to upgrade its website with sophisticated on-site search and navigation functionality.
News from Fredhopper, 4 June 2010
Pedlars selects More2 for customer data management
User Application Article
Homewares brand Pedlars has appointed More2 to plan and run the customer data management of its catalogue, direct mail programme and e-commerce business.
News from More2, 4 June 2010
Webtrends offers Cineworld Facebook insight
User Application Article
Cineworld has appointed web analytics specialist Webtrends to gain a unique insight into the performance of its Facebook marketing investments.
News from Webtrends, 4 June 2010
UK retailers focus on personalised e-mails
Technical Background Article
A study by Silverpop has suggested that UK retailers are looking to improve the results of their online marketing tactics and increase return on investment through carefully designed e-mails.
News from Silverpop, 3 June 2010
One Media Manager expands Zoosk profile
User Application Article
Social dating community Zoosk has signed up to One Media Manager from TBG to expand its profile and increase its singles community on Facebook.
News from TBG Digital, 3 June 2010
TBG to optimise Playfish Facebook spend
User Application Article
Electronic Arts (EA) has appointed TBG to manage new EA acquisition Playfish's Facebook spend in US and European markets, working with the Playfish marketing team to optimise spend.
News from TBG Digital, 3 June 2010
MTV to benefit from multilingual moderation
User Application Article
Emoderation has been appointed by MTV Networks to moderate content uploaded by consumers to MTV's International websites.
News from Emoderation, 3 June 2010
Firms must eliminate data wastage, says Transactis
Technical Background Article
Richard Higginbotham, head of marketing at Transactis, has considered the importance of data in successful customer relationship management (CRM) and direct response initiatives.
News from Transactis, 3 June 2010
B2 rolls out SME Census for B2B lead generation
B2 is rolling out the SME Census, a continuous telephone survey of three million UK small and medium-sized enterprises to provide high-value, sector-exclusive lead generation for B2B blue-chips.
News from B2, 3 June 2010
Web TV launches Kellogg's online video campaign
User Application Article
Web TV Enterprise has been appointed by Kellogg's to launch an online video advertising campaign across short-form video content to promote its Optivita brand.
News from Web TV Enterprise, 3 June 2010
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Mencap selects Enable for website design refresh
Enable Interactive has been appointed by Mencap for a website design refresh and to develop a wider social media and digital marketing strategy for the learning disability charity.
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Football statistics site chooses Iomart hosting
Iomart Hosting has been selected by football statistics website 11v11 to provide round-the-clock support in preparation for a surge of interest during the World Cup.
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