Week 18 April - 24 April 2010
Showing 1 - 10 of 21 articles
McDonald to speak at CIM President's Dinner
The Lincolnshire branch of the Chartered Institute of Marketing (CIM) has announced that Prof Malcolm McDonald is to speak at its President's Dinner on 13 May 2010.
News from Chartered Institute of Marketing, 23 April 2010
E-Village offers Clang CRM e-mail marketing tool
E-Village has developed Clang, a customer relationship management (CRM) based digital marketing tool that aims to provide organisations with a customer-centric approach to e-mail marketing.
News from E-Village, 23 April 2010
'Intelligent view' of customers is essential
Technical Background Article
Research commissioned by Jacada has revealed that more than a third of customers blame bad systems and procedures for poor customer service - not call-centre agents.
News from Jacada, 23 April 2010
Brands offer add-ons to drive loyalty and revenues
Technical Background Article
Research by Collinson Latitude has revealed that 70 per cent of all brands are now offering enhancements or add-ons to their core products and services to drive customer loyalty and revenues.
News from Collinson Latitude, 23 April 2010
Onepoint expands mobile research platform
Onepoint Mobile Surveys has expanded its mobile research platform to include the collection of video and picture messages, enriching the 'in-the-moment' insight captured by the mobile phone.
News from Onepoint Surveys, 23 April 2010
Intellitracker Enterprise enhances site experience
User Application Article
Intellitracker has announced that it will be providing its Intellitracker Enterprise web analytics and marketing optimisation platform to Butlins, 'Evening Standard' and Transport Direct.
News from Intellitracker, 23 April 2010
Report reveals the effectiveness of social ads
Technical Background Article
Nielsen and Facebook have released an in-depth report that demonstrates the strong effectiveness of social ads.
News from Nielsen Online, 22 April 2010
Flight Centre forum is powered by Digital Visitor
User Application Article
Flight Centre has teamed up with Digital Visitor to offer an interactive forum powered by Digital Visitor's Visitor Review application.
News from Digital Visitor, 22 April 2010
Yomego creates virtual world for book series
User Application Article
Scholastic Children's Books, in partnership with Yomego, is launching a virtual world based on the publisher's 'Horrible Histories' book series.
News from Yomego, 22 April 2010
Consultancy advises on die-cast toys for marketing
Corgi is to launch a dedicated one-stop consultancy service for companies and agencies that want to use branded die-cast toys as a targeted promotional marketing tool.
News from Corgi Premiums, 22 April 2010
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