Week 11 April - 17 April 2010

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Rare Breed to warm up gourmet burger brand

Article typeUser Application Article

Rare Breed has been appointed by Gourmet Burger Kitchen to overhaul the brand, defining its personality and reflecting the freshness and quality of its food with a hint of its New Zealand heritage.

News from Rare Breed, 16 April 2010

Alterian launches Professional Edition of CMS

Alterian has launched the Professional Edition of its Content Manager system.

News from Alterian, 16 April 2010

ID-Marketing launches B2B advertising tips

ID-Marketing has released its 'Top Tips to Advertising', a free downloadable guide that joins previous guides focusing on PR and marketing.

News from ID-Marketing, 16 April 2010

Datalogic Skorpio handles retailer goods flow

Article typeUser Application Article

A furniture retailer has selected the Datalogic Skorpio to facilitate the handling and tracing of incoming goods.

News from Datalogic Mobile, 16 April 2010

Instant wins losing popularity, research suggests

Article typeTechnical Background Article

Fotorama has released research that suggests that instant win promotions are no longer the preferred mechanic being used by brands and agencies to entice customers.

News from Fotorama, 15 April 2010

Enable launches digital strategy for One Vote 2010

Article typeUser Application Article

Enable Interactive has launched One's website and social media strategy for its One Vote 2010 campaign.

News from Enable Interactive, 15 April 2010

Airline picks Tradedoubler for affiliate activity

Article typeUser Application Article

Tradedoubler has been appointed by Aer Lingus to run the airline's affiliate marketing activity in Germany, Spain, France, the UK, Italy, the Netherlands and Northern Ireland.

News from Tradedoubler, 15 April 2010

Axon designs and edits NHS workforce document

Article typeUser Application Article

Axon Publishing has produced a Department of Health document outlining the national framework for planning and developing the NHS workforce.

News from Axon Publishing, 15 April 2010

Ad agencies must be more result-driven, study says

Article typeTechnical Background Article

The Fournaise Marketing Group has completed its 2010 Global Marketing Pulse Report, which suggests that 69 per cent of marketers believe ad agencies are still not result-driven enough.

News from Fournaise Marketing Group, 14 April 2010

Smart Design founder to present at Agideas event

Dan Formosa, a founding member of Smart Design, is set to give a Design Master Workshop at Agideas, Australia's annual design event, which takes place on 26-30 April in Melbourne.

News from Smart Design, 14 April 2010

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