Week 7 March - 13 March 2010
Showing 21 - 30 of 30 articles
Yomego guide explains social media benefits
Yomego has released a guide entitled 'How to Use Social Media to Revolutionise Your Customer Service', which is free to download from the company's website.
News from Yomego, 9 March 2010
TV budgets driving growth of video advertising
Technical Background Article
Research from Web TV Enterprise has suggested that media buyers' primary objective is to deliver incremental reach to television.
News from Web TV Enterprise, 9 March 2010
Wizemail urges effective e-mail list management
Technical Background Article
Wizemail has considered the practical reasons for organising a system of effective management for company e-mail lists.
News from Wizemail, 8 March 2010
Wizemail details e-mail capture techniques
Technical Background Article
Wizemail has considered the various methods available for gathering visitor e-mail addresses and what practices companies should try to avoid.
News from Wizemail, 8 March 2010
Essence to handle Expedia's European advertising
User Application Article
Essence has been appointed by Expedia to handle the online travel company's European online advertising, including display, partnerships, social media and mobile.
News from Essence, 8 March 2010
Shape the Agenda paper raises digital discussion
In its latest Shape the Agenda paper, entitled 'What Hasn't Happened Yet: The Shape of Digital to Come?', the Chartered Institute of Marketing (CIM) asks where digital marketing is heading.
News from Chartered Institute of Marketing, 8 March 2010
Arnold develops integrated campaign for Volvo
User Application Article
Arnold Worldwide has partnered with EuroRSCG 4D and Sapientnitro to develop an integrated campaign to promote the introduction of the Volvo S60 at the Geneva Auto Show.
News from Eulogy, 8 March 2010
Adconion launches Joost Video Network
Adconion has introduced the Joost Video Network, a suite of online video advertising products and services.
News from Adconion, 8 March 2010
Tealeaf optimises Sky online gaming experience
User Application Article
Sky Betting and Gaming has deployed Tealeaf's Customer Experience Management (ECM) software to give actual visibility into how customers are using the company's website.
News from Tealeaf, 8 March 2010
Enable blog considers digital for NFP sector
Enable Interactive has launched the 'Because It's Good' blog to explore how developments in digital technology can be aligned with the needs and benefit of the not-for-profit (NFP) sector.
News from Enable Interactive, 8 March 2010
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