Week 28 February - 6 March 2010
Showing 1 - 10 of 33 articles
Royal Mail Insight Tool improves ad targeting
Royal Mail has licensed data from Ebay and launched the Insight Tool, an initiative that aims to help UK advertisers improve their targeting to the postcode areas most likely to buy their products.
News from Royal Mail, 5 March 2010
Yomego creates avatar-based mobile video content
User Application Article
Yomego has teamed up with Livemobile to provide avatar-based videos of football match reports to mobile phones.
News from Yomego, 5 March 2010
Lego UK extends Vue Kids AM sponsorship
User Application Article
Lego UK has extended its affiliation with Vue cinemas for the third consecutive year in a deal conceived and negotiated by Pearl and Dean and Carat Sponsorship.
News from Eulogy, 5 March 2010
Axon to publish redesigned SOAS magazine
User Application Article
Axon Publishing has been appointed to publish a redesigned alumni magazine for the School of Oriental and African Studies (SOAS).
News from Axon Publishing, 5 March 2010
PandMM unveils UK attraction discount product
PandMM Sales Promotion has launched PandMM Days Out, a product for brands looking to harness the power of popular UK attractions in their promotional activity by offering discounts on tickets.
News from P&MM, 5 March 2010
B2B Barometer reveals market improvements
Technical Background Article
The B2B Barometer, carried out by Circle Research and supported by ABBA and the IDM, has revealed improvements in the UK business-to-business (B2B) market over the last six months.
News from Base One Integrated Marketing, 4 March 2010
Display Makers launches Isoframe 800
Display Makers has launched the Isoframe 800, a professional display system for self-build exhibitors.
News from Display Makers, 4 March 2010
Display Makers offers stock and bespoke stands
Display Makers is a UK company specialising in the manufacture of pop-up display units for exhibitions and more.
News from Display Makers, 4 March 2010
Transactis research reveals 'data wastage' concern
Technical Background Article
Research by Transactis has revealed that companies are missing valuable targeting opportunities and could actually be putting consumers off due to 'data wastage'.
News from Transactis, 4 March 2010
Bannerpac details mobile advertising system
Bannerpac is a hands-free mobile advertising system that is said to be ideal for promoting products, services or events directly to the public in shopping centres, stations or exhibitions.
News from Bannerpac, 4 March 2010
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