Week 16 August - 22 August 2009

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FA selects Ecircle for e-mail support

Article typeUser Application Article

The Football Association (FA) has appointed digital direct marketing company Ecircle as its e-mail supplier.

News from Ecircle, 21 August 2009

Blue Marlin creates brand image for Turkish snack

Article typeUser Application Article

Blue Marlin has created packaging and a new brand image for a low-fat Turkish snack range, Mavi Yesil.

News from Blue Marlin Brand Design, 21 August 2009

Powergirls implements in-store Jetstream Challenge

Article typeUser Application Article

Powergirls has been appointed by Mitsubishi Pencil to help manage and implement its Jetstream Challenge within WH Smith stores in summer 2009.

News from Powergirls, 21 August 2009

Field marketing promotion hits V Festival

Article typeUser Application Article

Powergirls has been appointed by Vivalis to conduct live sales and sampling activity for Batiste Dry Shampoo to revellers at the V Festival on 22-23 August 2009 in Chelmsford.

News from Powergirls, 21 August 2009

Basildon council appoints the Digital Publisher

Article typeUser Application Article

The Digital Publisher has been appointed by Basildon council to produce its first online publication.

News from The Digital Publisher, 21 August 2009

Integrated campaign supports fun family weekends

Article typeUser Application Article

Blue Barracuda has created an integrated online marketing campaign to drive footfall to TGI Friday's Summer of Fun family activity weekends in August and September 2009.

News from Blue Barracuda, 21 August 2009

Vimto selects McCallum Layton for consumer study

Article typeUser Application Article

McCallum Layton has been selected by soft drinks brand Vimto, part of Nichols, to undertake a combined sensory and consumer research study.

News from McCallum Layton Research and Marketing Consultants, 21 August 2009

Corpdata campaign aims to kickstart the UK economy

Corpdata had devised the Kickstart UK campaign, which will see the business-to-business marketing data specialist offer every company in Britain 200 free direct marketing records.

News from Corpdata, 20 August 2009

Relationship marketing vital during downturn

Article typeTechnical Background Article

Alastair Digby, marketing manager at Nido Marketing, has considered the importance of relationship marketing in the current difficult financial climate.

News from Nido Marketing, 20 August 2009

Companies must offer communication choice

Article typeTechnical Background Article

Blueview Group has released research that suggests nearly two-thirds of UK consumers are unlikely to buy from a company if they cannot interact with it through their preferred means of communication.

News from Blueview Group, 20 August 2009

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