Week 19 July - 25 July 2009
Showing 1 - 10 of 34 articles
Inserts generate significant online response
Technical Background Article
The Direct Marketing Association's (DMA) Inserts Council has revealed that inserts are being devalued as marketers fail to acknowledge their ability to generate a significant online response.
News from Direct Marketing Association, 24 July 2009
Yomego helps launch Eircom Gaelic football site
User Application Article
Eircom has teamed up with Yomego to launch Gaelic Rising, a community website for fans of Gaelic football and hurling.
News from Yomego, 24 July 2009
Movetech turntables form integral part of POS
User Application Article
Motorised turntable units from Movetech have been utilised in a series of in-store point-of-sale (POS) display units for Hitachi.
News from Movetech UK, 24 July 2009
Twentysix develops National Friendly web presence
User Application Article
Twentysix has been appointed to develop the digital strategy for National Friendly, a specialist provider of health insurance.
News from Twentysix (London and Leeds), 24 July 2009
Card-style USBs give the full picture
Card-style USBs from Calverley have the advantage of a larger branding area, which means they can be branded in full colour a company's complete look and feel and messaging, rather than just a logo.
News from Calverley Collection, 23 July 2009
Boomerang to handle McLintocks PR
User Application Article
Boomerang has been appointed by McLintocks to handle the independent chartered accountancy firm's PR activity.
News from Boomerang PR, 23 July 2009
Marketers cannot discount any deeper, study says
Technical Background Article
A study by Mohive has revealed that nearly six in 10 retail marketers believe they cannot discount any deeper.
News from Mohive, 23 July 2009
Intimis Tracker drives e-mail conversations
User Application Article
Auto Europe has employed the Intimis Tracker product to drive e-mail conversions through its newsletter loyalty programme in Ireland.
News from Intimis, 23 July 2009
Isoframe Wave display system is fully flexible
Display Makers has launched the Isoframe Wave, a fully flexible display system that enables each pop-up-style graphic panel to be flexed through 180 degrees.
News from Display Makers, 23 July 2009
Powergirls brand ambassadors promote dry shampoo
User Application Article
Powergirls has been appointed by Vivalis to carry out in-store activity for Batiste Dry Shampoo across 20 Boots flagships stores.
News from Powergirls, 23 July 2009
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Redeye improves BVG's online conversions
BVG has appointed Redeye to help improve online conversion and increase return-on-investment across the multi-channel retailer's online stores.
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Coull and Buy.at launch video affiliate platform
Buy.at and Coull have launched Coull Activator, a video affiliate platform designed to increase the impact and value of online video.
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