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Week 19 July - 25 July 2009

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Inserts generate significant online response

Article typeTechnical Background Article

The Direct Marketing Association's (DMA) Inserts Council has revealed that inserts are being devalued as marketers fail to acknowledge their ability to generate a significant online response.

News from Direct Marketing Association, 24 July 2009

Yomego helps launch Eircom Gaelic football site

Article typeUser Application Article

Eircom has teamed up with Yomego to launch Gaelic Rising, a community website for fans of Gaelic football and hurling.

News from Yomego, 24 July 2009

Movetech turntables form integral part of POS

Article typeUser Application Article

Motorised turntable units from Movetech have been utilised in a series of in-store point-of-sale (POS) display units for Hitachi.

News from Movetech UK, 24 July 2009

Further information available  Further information available

Twentysix develops National Friendly web presence

Article typeUser Application Article

Twentysix has been appointed to develop the digital strategy for National Friendly, a specialist provider of health insurance.

News from Twentysix (London and Leeds), 24 July 2009

Card-style USBs give the full picture

Card-style USBs from Calverley have the advantage of a larger branding area, which means they can be branded in full colour a company's complete look and feel and messaging, rather than just a logo.

News from Calverley Collection, 23 July 2009

Boomerang to handle McLintocks PR

Article typeUser Application Article

Boomerang has been appointed by McLintocks to handle the independent chartered accountancy firm's PR activity.

News from Boomerang PR, 23 July 2009

Marketers cannot discount any deeper, study says

Article typeTechnical Background Article

A study by Mohive has revealed that nearly six in 10 retail marketers believe they cannot discount any deeper.

News from Mohive, 23 July 2009

Intimis Tracker drives e-mail conversations

Article typeUser Application Article

Auto Europe has employed the Intimis Tracker product to drive e-mail conversions through its newsletter loyalty programme in Ireland.

News from Intimis, 23 July 2009

Isoframe Wave display system is fully flexible

Display Makers has launched the Isoframe Wave, a fully flexible display system that enables each pop-up-style graphic panel to be flexed through 180 degrees.

News from Display Makers, 23 July 2009

Powergirls brand ambassadors promote dry shampoo

Article typeUser Application Article

Powergirls has been appointed by Vivalis to carry out in-store activity for Batiste Dry Shampoo across 20 Boots flagships stores.

News from Powergirls, 23 July 2009

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