Week 31 May - 6 June 2009

Showing 31 - 39 of 39 articles

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Brightcove bolsters online video initiatives

Article typeUser Application Article

Barcelona newspaper La Vanguardia has selected the Brightcove platform to bolster its advertising-supported online video initiatives.

News from Brightcove, 1 June 2009

Campaign aims to deliver 144,000 consumer trials

Article typeUser Application Article

Because has developed an in-store experiential campaign for Scottish and Newcastle UK to promote its Foster's with In-can Scuba and Kronenbourg 1664 with Dynamo Systeme brands.

News from BEcause Experiential Marketing, 1 June 2009

Capscan to hold data quality seminar

Capscan is to host a seminar looking at the impact data quality has on business and how to avoid damaging mistakes at the Data Marketing Show on 30 June to 1 July 2009 at Olympia, London.

News from Capscan, 1 June 2009

Study reveals retail marketing priorities

Article typeTechnical Background Article

A study by Mohive has revealed that better internal communications, more product knowledge on the shopfloor and smarter campaign production tactics are the top priorities for retail marketers.

News from Mohive, 1 June 2009

Translation and typesetting of leaflet completed

Article typeUser Application Article

The Translation People has completed the translation and typesetting of high-profile communications materials for the Foreign and Commonwealth Office (FCO).

News from The Translation People, 1 June 2009

Deceased mailings can damage brand and revenue

Article typeTechnical Background Article

A survey from Mortascreen has revealed that 87 per cent of consumers would cease trading with an organisation if they received a piece of direct mail addressed to a deceased family member.

News from Mortascreen, 1 June 2009

CIM to present social media case study

Mark Stuart, head of research at the Chartered Institute of Marketing (CIM) is to present a case study on integrating social media for targeted campaigns at an upcoming event.

News from Chartered Institute of Marketing, 1 June 2009

10th Planet manages Dolby demo disc project

Article typeUser Application Article

10th Planet Digital Media has been selected by Dolby Laboratories to manage the production of the company's Partner demo disc project on Blu-ray.

News from 10th Planet Digital Media, 1 June 2009

Facebook app measurement solution launched

Omniture has announced the launch of App Measurement for Facebook, a solution that enables Omniture Sitecatalyst customers to measure the popularity and success of Facebook applications.

News from Omniture, 1 June 2009

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