Week 17 May - 23 May 2009
Showing 1 - 10 of 38 articles
GI Direct researches direct mailing
Technical Background Article
GI Direct has commissioned research to find out whether design and personalisation of a mailing was more important in eliciting response, or whether timing was more likely to encourage the recipient.
News from GI Direct, 22 May 2009
Drive produces Alternative Miss World event
User Application Article
Drive Productions has produced the Alternative Miss World event at the Roundhouse in London, using its experience in creative production.
News from Drive Productions, 22 May 2009
Mobile voucher solution allows real-time tracking
Eagle Eye Solutions has partnered with Positive Thinking to provide a consolidated mobile vouchering solution for retailers.
News from Positive Thinking, 22 May 2009
Paypoint network gets real-time coupon solution
Couponstar has linked up with I-movo to provide a real-time coupon solution within the Paypoint retail network.
News from Couponstar, 22 May 2009
CIM details Marketing Experience event success
The Chartered Institute of Marketing (CIM) has announced that more than 200 marketers from across the Thames Valley attended its Marketing Experience event in May 2009.
News from Chartered Institute of Marketing, 22 May 2009
Viral game to increase OCR Nationals awareness
User Application Article
Oxford Cambridge and RSA Examinations (OCR) has appointed Tamba to produce an interactive viral game to increase awareness of the OCR Nationals in Science.
News from TAMBA Internet, 22 May 2009
RO Eye appointed to recruit Hotter affiliates
User Application Article
RO Eye has been appointed by footwear brand Hotter to grow its in-house affiliate programme; extending an existing network and recruiting new affiliates.
News from R.O.EYE, 22 May 2009
Industry guide details experiential marketing
Sense has launched an industry guide dedicated to experiential marketing to assist with brand planning and trend spotting.
News from Sense, 22 May 2009
Adare offers tips on e-mail campaigns
Technical Background Article
Andrew Woodger, data services director at Adare, comments on the issues surrounding e-mail as a direct marketing tool.
News from Adare, 22 May 2009
Starlight ballpens are biodegradable
Starlight Corporate Services has introduced a ballpen that is derived from corn starch and is biodegradable.
News from Starlight Corporate Services, 22 May 2009
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