Week 12 April - 18 April 2009

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Getting the most from web analytics tools

Article typeTechnical Background Article

Andrew Hood, managing director of Lynchpin, has explained how marketers can get the most from their web analytics tools.

News from Lynchpin, 15 April 2009

Video products added to Adconion portfolio

Adconion Media Group has added a range of video products to its portfolio that offers advertisers an additional channel for communicating with their target audiences.

News from Adconion, 15 April 2009

Firms urged to align website and business goals

Article typeTechnical Background Article

Collette Wade, marketing director EMEA at Webtrends, has considered what web key performance indicators (KPIs) mean for marketers' businesses.

News from WebTrends, 15 April 2009

Business learning event set for autumn 2009

World of Learning 2009, a conference and exhibition focused on business learning, is to take place on 30 September and 1 October 2009 at the NEC in Birmingham, UK.

News from Venture Marketing Group, 15 April 2009

IAS to implement global campaign for Trelleborg

Article typeUser Application Article

IAS B2B Marketing has been appointed by Trelleborg Offshore to devise and implement the company's first digital global marketing communications campaign.

News from IAS B2B Marketing, 15 April 2009

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