Week 12 April - 18 April 2009
Showing 1 - 10 of 25 articles
Consumers 'open to behavioural targeting'
Technical Background Article
Coremetrics has released research that suggests 45 per cent of UK consumers are open to marketers using behavioural targeting to send them relevant offers, provided they have opt-out control.
News from Coremetrics, 17 April 2009
Adecco selects Love2reward for benefits package
User Application Article
Love2Reward has revealed that its Love2shop, Love2travel and Love2play products are forming an important part of the flexible employee benefits programme at Adecco.
News from Love2reward, 17 April 2009
DBD to devise TMDR search strategy
User Application Article
Trinity Mirror Digital Recruitment (TMDR) has appointed DBD Media to manage the publisher's search engine optimisation (SEO) activity across 14 recruitment sites.
News from DBD Media, 17 April 2009
Emoderation posts best-practice blog
Emoderation has posted the second blog in its series on community management, focusing on best practice in building an online community.
News from eModeration, 17 April 2009
Clear creates McArthurGlen integrated campaign
User Application Article
Clear Marketing Communications has developed an integrated marketing campaign for McArthurGlen, starting with a television advertisement.
News from Clear Marketing Communications, 17 April 2009
CRM to 'come of age' in recession, says Adare
Technical Background Article
Andrew Woodger, data services director at Adare, has commented on how the recession has changed customers' attitudes, and how CRM is fundamental to marketing in a downturn.
News from Adare, 17 April 2009
Zone to develop editorial content for BT Vision
User Application Article
Zone has been appointed as the single editorial partner for BT Vision, managing all communications to the existing customer database.
News from Zone, 17 April 2009
Twig fills missed user-engagement opportunities
Videoegg has introduced Twig, a rich media ad network designed to optimise advertising on long webpages, such as blogs and other social sites where comments and content increase page length.
News from VideoEgg, 17 April 2009
Dates announced for New Venture PR training
New Venture Publishing has announced five new dates for its public relations training courses in the spring and summer.
News from New Venture Publishing, 17 April 2009
DGM launches promotions management tool
DGM has increased its suite of value-adding tools for affiliates with the launch of a promotions and voucher code management tool.
News from DGM, 17 April 2009
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Featured articles
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Involution details World Cup promotional clothing
Involution, a supplier of custom embroidered and printed clothing, is offering England-branded baseball caps, t-shirts, polo shirts and footballs to coincide with the 2010 World Cup.
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Azam Marketing - latest company news
15 January 2010 - Azam Marketing has announced the appointment of Parminder Sagoo as affiliate marketing director.
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