Week 22 February - 28 February 2009
Showing 1 - 10 of 38 articles
Millennium to create mature consumer lab
Millennium has unveiled plans to create a mature consumer research lab to enable the company to gain direct experience of how mature consumers interact with everyday tasks.
News from Millennium, 27 February 2009
Personalised marketing generates uplift, says GI
Technical Background Article
More than 70 per cent of UK adults say they are between five and 10 times more likely to respond to properly personalised marketing offers, compared with standardised communications.
News from GI Direct, 27 February 2009
Text urges firms to consider social networking
Technical Background Article
Text Internet Marketing has advised businesses to take advantage of emerging social networking opportunities in order to maintain competitiveness in the current economic climate.
News from Text Internet Marketing, 27 February 2009
Eventia campaign to minimise TOMS impact
Eventia has announced a campaign on behalf of the events sector to minimise the negative impacts of proposed changes to legislation covering the Tour Operators' Margin Scheme (TOMS).
News from Eventia, 27 February 2009
With great power comes great responsibility
Technical Background Article
Rob Marcus, director at Chat Moderators, has revealed that while social media is a powerful marketing tool, marketers utilising its power must act responsibly.
News from Chat Moderators, 27 February 2009
Adestra launches recurring campaign tool
A configurable tool that enables companies to plan recurring campaigns that automate e-mail responses based on behaviour and demographics has been added to Adestra's Messagefocus system.
News from Adestra, 27 February 2009
Read Group and Xerox announce B2B seminars
The Read Group and Xerox have announced the B2B Direct Marketing Lifeline Seminar Series that will tour London, Reading, Birmingham, Leicester, Manchester and Leeds in March-May 2009.
News from REaD Group, 27 February 2009
Johnston Press incorporates Brightcove platform
User Application Article
Brightcove has entered into a company-wide agreement with Johnston Press, enabling it to incorporate advertising-supported video content across its 323 regional web properties.
News from Brightcove, 27 February 2009
Mirage empowers delegates with Apprentice task
User Application Article
Mirage Events has revealed how it helped a leading pharmaceutical company fulfil its objectives for its annual conference.
News from Mirage Events, 26 February 2009
Webinars aid customer communication at Dotmailer
User Application Article
Dotmailer is increasing customer retention and acquisition using Citrix Gotowebinar, a system which offers the e-mail service provider cost-effective marketing opportunity.
News from Citrix Online, 26 February 2009
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Involution details World Cup promotional clothing
Involution, a supplier of custom embroidered and printed clothing, is offering England-branded baseball caps, t-shirts, polo shirts and footballs to coincide with the 2010 World Cup.
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Azam Marketing - latest company news
15 January 2010 - Azam Marketing has announced the appointment of Parminder Sagoo as affiliate marketing director.
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