Firms must position for post-recession opportunity

Technical Background Article

Gill Waters, of Oxford College of Marketing, has considered the challenges that must be overcome by UK businesses that survive the recession to remain competitively positioned.

News from Oxford College of Marketing, 20 February 2009

Coupon campaign hits 40% redemption in two days

User Application Article

Valassis has announced that St Helen's Farm experienced 40 per cent redemption in its first-ever coupon campaign in the first two days.

News from Valassis, 20 February 2009

Clear creates Spinal Research campaign

User Application Article

Clear Marketing Communications has created an advertising campaign for Spinal Research to raise awareness of a fundraising marathon event.

News from Clear Marketing Communications, 20 February 2009

Read Group laments lack of data suppression

The Read Group has released its annual DM and Suppression Report Card for 2008, which has revealed that overall DM volumes declined by an average of 8.5 per cent across all verticals.

News from REaD Group, 20 February 2009

Kestrel to handle anti-smoking campaign PR

User Application Article

Kestrel Worldcom has won a two-year deal to handle the UK public relations element of the European Union's (EU) EUR34m 'Help - For a Life without Tobacco' campaign.

News from Kestrel Worldcom, 20 February 2009