Week 25 January - 31 January 2009

Showing 1 - 10 of 52 articles

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Golley Slater to drive innovation at Bolton

Article typeUser Application Article

Golley Slater has been appointed by Premier League football club, Bolton Wanderers FC, to assist with innovation and creative thinking from strategy to delivery.

News from Golley Slater, 30 January 2009

Raw Entrepreneur e-zine supports start-ups

Million Impossible has revealed that its online Raw Entrepreneur business magazine shows how businesses can overcome the challenges of the global recession.

News from Million Impossible, 30 January 2009

AEO announces VAT Consultancy partnership

The Association of Event Organisers (AEO) has announced a strategic partnership with the VAT Consultancy.

News from AEO, 30 January 2009

42% of banner ad impressions are not delivered

Article typeTechnical Background Article

Fournaise has revealed that across all the online campaigns it audit-tracked, 42 per cent of the impressions bought for online banner/display ads were not delivered by online media owners.

News from Fournaise Marketing Group, 30 January 2009

FT.com utilises Bango mobile analytics

Article typeUser Application Article

The Financial Times has optimised its website for mobile devices, using Bango's mobile analytics to provide a deep understanding of the traffic to the site and track marketing responses.

News from Bango, 30 January 2009

The importance of interpretation in marketing

Article typeTechnical Background Article

Jo Hindley, from translation and localisation company RWS Group, has considered what is involved in making sure companies messages are clear, easy-to-read and in tune with the local culture.

News from RWS Group, 30 January 2009

Fuse8 made up about Badgequo PR appointment

Article typeUser Application Article

Fuse8 has been appointed by cosmetics firm Badgequo to provide an integrated public relations and online campaign.

News from Fuse8, 30 January 2009

Report reveals jump in search engine spend

Article typeTechnical Background Article

Efficient Frontier has released the UK Search Engine Performance Report: Q4 2008, based on an analysis of more than four billion impressions and 58 million clicks across an index of its UK customers.

News from Efficient Frontier, 30 January 2009

TM appointed for media planning and buying

Article typeUser Application Article

Total Media (TM) has been appointed by the All Leisure Group to manage the media planning and buying for its cruise brands, Voyages of Discovery and Swan Hellenic.

News from Total Media, 30 January 2009

The Gate selected for anti-obesity campaign

Article typeUser Application Article

The Gate has been selected by the British Heart Foundation, Cancer Research UK and Diabetes UK to run a campaign in support of the Department of Health's Change4Life anti-obesity campaign.

News from Gate, 30 January 2009

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