Week 25 January - 31 January 2009
Showing 1 - 10 of 52 articles
Golley Slater to drive innovation at Bolton
User Application Article
Golley Slater has been appointed by Premier League football club, Bolton Wanderers FC, to assist with innovation and creative thinking from strategy to delivery.
News from Golley Slater, 30 January 2009
Raw Entrepreneur e-zine supports start-ups
Million Impossible has revealed that its online Raw Entrepreneur business magazine shows how businesses can overcome the challenges of the global recession.
News from Million Impossible, 30 January 2009
AEO announces VAT Consultancy partnership
The Association of Event Organisers (AEO) has announced a strategic partnership with the VAT Consultancy.
News from AEO, 30 January 2009
42% of banner ad impressions are not delivered
Technical Background Article
Fournaise has revealed that across all the online campaigns it audit-tracked, 42 per cent of the impressions bought for online banner/display ads were not delivered by online media owners.
News from Fournaise Marketing Group, 30 January 2009
FT.com utilises Bango mobile analytics
User Application Article
The Financial Times has optimised its website for mobile devices, using Bango's mobile analytics to provide a deep understanding of the traffic to the site and track marketing responses.
News from Bango, 30 January 2009
The importance of interpretation in marketing
Technical Background Article
Jo Hindley, from translation and localisation company RWS Group, has considered what is involved in making sure companies messages are clear, easy-to-read and in tune with the local culture.
News from RWS Group, 30 January 2009
Fuse8 made up about Badgequo PR appointment
User Application Article
Fuse8 has been appointed by cosmetics firm Badgequo to provide an integrated public relations and online campaign.
News from Fuse8, 30 January 2009
Report reveals jump in search engine spend
Technical Background Article
Efficient Frontier has released the UK Search Engine Performance Report: Q4 2008, based on an analysis of more than four billion impressions and 58 million clicks across an index of its UK customers.
News from Efficient Frontier, 30 January 2009
TM appointed for media planning and buying
User Application Article
Total Media (TM) has been appointed by the All Leisure Group to manage the media planning and buying for its cruise brands, Voyages of Discovery and Swan Hellenic.
News from Total Media, 30 January 2009
The Gate selected for anti-obesity campaign
User Application Article
The Gate has been selected by the British Heart Foundation, Cancer Research UK and Diabetes UK to run a campaign in support of the Department of Health's Change4Life anti-obesity campaign.
News from Gate, 30 January 2009
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