Week 18 January - 24 January 2009

Showing 1 - 10 of 46 articles

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Marketers must focus on customer experience

Article typeTechnical Background Article

Chris Underhill, chief executive of Smartfocus, considers what businesses can learn from sports teams, and explains why marketers should put customer experience at the top of their priority list.

News from smartFOCUS, 23 January 2009

Jobsite implements Neolane automation software

Article typeUser Application Article

Neolane has announced that Jobsite UK has selected its customer communication and marketing automation software to build and maintain a single customer view of its registered users.

News from Neolane, 23 January 2009

Charity homepages neglect up-sell opportunities

Article typeTechnical Background Article

While the homepages of UK charity websites are following best practice in relation to design and content, they are missing the opportunity to engage with donors and prospects, Dotmailer has suggested.

News from dotMailer, 23 January 2009

Data Integration selects Insight Group for PR

Article typeUser Application Article

Data Integration has selected the Insight Group to spearhead its PR campaigns, including e-marketing, newsletter production and event management.

News from Insight Group, 23 January 2009

Easyfairs hosts Student Zone at packaging event

Packaging designers of tomorrow will be given the chance to showcase their concepts in the Student Zone at Easyfairs's packaging show at the Birmingham NEC on 11-12 February.

News from easyFairs UK, 23 January 2009

CPP selects Eurodirect's data and marketing tools

Article typeUser Application Article

CPP Group has selected Eurodirect to deliver a series of consumer classification systems and marketing intelligence tools.

News from EuroDirect, 23 January 2009

Pierhouse and OKI enter marketing partnership

Pierhouse has reported that savings of up to 70 per cent on reprinting costs and a 25 per cent reduction on wasted point-of-sale (POS) could be achieved by implementing the Net.TickIT solution.

News from Pierhouse Business Solutions, 23 January 2009

BIG Conference focuses on B2B downturn survival

The 2009 BIG Conference is set to be held on 13-15 May at the Marriot St Pierre, Chepstow, and will focus on how to survive during the economic downturn and move ahead in difficult times.

News from BIG Conference, 23 January 2009

Coremetrics reveals digital marketing headaches

Article typeTechnical Background Article

Research by Coremetrics has revealed that 79 per cent of online retailers in the UK are suffering from digital marketing headaches, signalling a need for greater education in campaign analysis.

News from Coremetrics, 23 January 2009

Web 2.0 key to retaining customers, says Vignette

Article typeTechnical Background Article

Engaging customers using web 2.0 technology will play a key role in retaining a strong share of consumers' shrinking wallets during 2009, according to Vignette.

News from Vignette UK, 22 January 2009

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