Week 14 December - 20 December 2008
Showing 1 - 10 of 33 articles
Experiential campaign tackles binge drinking
User Application Article
TRO has created an alcohol awareness campaign for the Home Office at the 2008 Clothes Show Live exhibition on 5-10 December.
News from TRO, 19 December 2008
Concentrix releases Goldmine CRM case studies
User Application Article
Concentrix has released two case studies detailing how two of its clients have implemented Goldmine Premium Edition.
News from Concentrix, 19 December 2008
Seamless online experience vital, says Webtrends
Technical Background Article
Conrad Bennett, senior technical director of Webtrends, has offered a few basic rules for online shops that can allow them to provide a seamless experience and improve sales over the festive period.
News from WebTrends, 19 December 2008
CIM audit revokes chartered status of 87 marketers
Technical Background Article
The Chartered Institute of Marketing (CIM) has completed its annual audit of chartered marketers and, as a result, 87 marketers have had their chartered status revoked.
News from Chartered Institute of Marketing, 19 December 2008
E-tailers 'uninformed about mix effectiveness'
Technical Background Article
Research by Coremetrics has revealed that UK online retailers are uninformed about the effectiveness of their digital marketing mix, despite facing one of the most frugal Christmases on record.
News from Coremetrics, 19 December 2008
Mobile messaging defies economic turmoil
Technical Background Article
A study commissioned by Airwide Solutions has revealed that despite warnings of turmoil throughout the global economy, growth in mobile messaging shows no signs of slowing.
News from Airwide Solutions, 19 December 2008
Clash calls for standard on online lead generation
Technical Background Article
Clash-Media has warned that too many online lead generation customers do not know what they are getting, and has called for an industry standard and stricter compliance with data protection laws.
News from Clash-Media, 19 December 2008
Online language key to brand engagement, says CDA
Technical Background Article
Recognising how people use and respond to online language could be the key to improving online brand engagement, according to a study from CDA.
News from CDA, 19 December 2008
Iris and Infonic to automate document archiving
User Application Article
Iris has announced a strategic partnership agreement for Iris Exchequer and Infonic that will help Iris Exchequer users to automate document archiving throughout their organisations.
News from iris, 18 December 2008
Valassis launches coupon campaign for Thorntons
User Application Article
Valassis has announced that it has been appointed by Thorntons to launch a nationwide coupon campaign to consumers, supported by a range of grocery and convenience stores across the country.
News from Valassis, 18 December 2008
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Icon to showcase event production capabilities
Icon has announced that it will be showcasing its event production capabilities at the Confex Exhibition, being held at Earls Court, London, on 23-25 February 2010.
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Online PR workshop has social media focus
The PR Training Centre (PRTC) has announced a one-day Online Digital PR workshop on 25 January 2010 in Covent Garden, London, which will focus on social media and social networking.
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