Week 9 November - 15 November 2008
Showing 1 - 10 of 15 articles
E-mail deliverability improving, says DMA
The Direct Marketing Association (DMA) has revealed that e-mail marketers have reported a 94 per cent delivery rate for retention marketing e-mails during the first quarter of 2008.
News from Direct Marketing Association, 12 November 2008
Twentysix Bluetooth campaign targets Bond fans
User Application Article
Twentysix has created a cinema and mobile Bluetooth campaign for the Royal Marines to encourage potential recruits to learn more about the force.
News from Twentysix (London and Leeds), 12 November 2008
Fifth of e-tailers use mobile microsites
Technical Background Article
Research by Sponge has revealed that a fifth of online retailers have used mobile microsites to push specific promotions.
News from Sponge, 12 November 2008
EMS makes learning local with custom vehicle
User Application Article
Event Marketing Solutions (EMS) has completed the development of a mobile learning centre for Northumberland College.
News from Event Marketing Solutions, 12 November 2008
Confirmit provides data solution to NRC
User Application Article
Confirmit has been selected by Nippon Research Center (NRC) to conduct its web-based survey projects, clean and process survey data and provide online reporting access to its clients.
News from Confirmit, 12 November 2008
Promotional marketing event to hit London
The Promotional Marketing Exhibition is set to take place at the Royal Horticultural Halls, Westminster, London, on 24-26 March 2008.
News from Promotional Marketing Exhibition, 11 November 2008
CIM announces Brady as conference keynote speaker
The Chartered Institute of Marketing (CIM) has announced that Karen Brady, managing director of Birmingham City, will be the keynote speaker at its Annual National Conference.
News from Chartered Institute of Marketing, 11 November 2008
Clear creates press campaign for Brother printer
User Application Article
Clear Marketing Communications has launched a press campaign for Brother UK to promote its A3 ink jet printer that also has copy, scan and fax capabilities.
News from Clear Marketing Communications, 11 November 2008
Howse Jackson adds 50,000 names to I Buy From list
Howse Jackson Marketing has added 50,000 new names to its I Buy From list of mail order buyers, taking the total volume to 100,000.
News from Howse Jackson Marketing, 11 November 2008
Wapple Architect mobilises web applications
Wapple has announced the launch of Architect, technology that enables developers to mobilise existing PC web applications and create new mobile services that integrate existing data and content.
News from Wapple.net, 11 November 2008
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Tealeaf provides customer experience insight
Direct Ferries has deployed Tealeaf's customer experience management software to provide insight into how customers are using the company's website.
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Aedgency adds voucher codes to affiliate services
Aedgency has announced the addition of coupons and voucher codes to its range of affiliate services.
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