Week 26 October - 1 November 2008

Showing 31 - 38 of 38 articles

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TV Genius to deliver targeted advertising

Article typeUser Application Article

ITV has announced that it has selected TV Genius to provide its ad-targeting engine, for users of its online TV guide.

News from TV Genius, 27 October 2008

Marketing exhibition launches technology pavilion

Organisers of the Promotional Marketing Exhibition will be launching a technology pavilion at its 2009 event, due to take place 24-26 March at the Royal Horticultural Halls, Westminster, London.

News from Promotional Marketing Exhibition, 27 October 2008

Club cash reward for Portsmouth fans

Article typeUser Application Article

Portsmouth FC is rewarding its fans through a loyalty programme, developed by loyalty management company Reward, which allows its fans to save for club gift vouchers.

News from Reward, 27 October 2008

Matchcode software supports Not Yet Built file

Capscan has announced that its Matchcode range of software now supports Royal Mail's Not Yet Built file.

News from Capscan, 27 October 2008

Swinton Insurance picks SAS to grow customer base

Article typeUser Application Article

Swinton, the high-street insurance retailer, will use SAS to help acquire new customers and increase market share through improving marketing campaign effectiveness.

News from SAS, 27 October 2008

Webcertain researches social networking

Article typeTechnical Background Article

New research by Webcertain has looked at social networking throughout the world and assessed whether Facebook can establish itself as a true global player.

News from WebCertain, 27 October 2008

DKIM authentication now supported by Lyris HQ

Lyris UK has announced the availability of Domainkeys Identified Mail (DKIM) technology within the Lyris HQ online marketing suite.

News from Lyris UK, 27 October 2008

SPSS hosts web survey environment for ICM

Article typeUser Application Article

ICM Direct is providing its customers with a way of carrying out online surveys using its online research service.

News from SPSS, 27 October 2008

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