Week 5 October - 11 October 2008
Showing 1 - 10 of 33 articles
Coremetrics details benchmarking system
Coremetrics has unveiled Coremetrics 2009, a significant technology upgrade to Benchmark, Explore and Search platforms, and further refinements to Coremetrics Analytics.
News from Coremetrics, 10 October 2008
Events marketing alive and well, says EIA Facts
The Events Industry Alliance (EIA) has released the EIA Facts 2008 annual survey, which has revealed that the events industry has bucked the trends of the current media climate.
News from Events Industry Alliance, 10 October 2008
World Vision utilises Broadsystem SMS management
User Application Article
Broadsystem has been appointed by World Vision (UK) to manage the text response handling for its annual 24hr Famine youth fundraising campaign.
News from Broadsystem, 10 October 2008
Fig Tree DM updates For Parents By Parents file
Fig Tree DM has announced that the ForParentsByParents.com list has been updated and now offers 130,000 postal names and 75,000 e-mail addresses.
News from Fig Tree DM, 10 October 2008
Backbone survey reveals website dissatisfaction
Technical Background Article
A survey by Backbone IT Group has revealed that 83 per cent of businesses believe their websites are failing to convert enough visitor traffic into sales or enquiries.
News from Backbone IT Group, 10 October 2008
University offers marketing and management courses
The University of Bedfordshire has announced accredited courses in the areas of sales and marketing and project management.
News from University of Bedfordshire, 10 October 2008
Lloyds TSB Autolease appoints IAS B2B
User Application Article
IAS B2B Public Relations has been appointed to manage the PR account of Lloyds TSB Autolease (LTSBA).
News from IAS B2B Marketing, 10 October 2008
Content Delta enables online visitor segmentation
Maxymiser has announced the launch of Content Delta, an online optimisation tool designed to achieve higher conversion and revenue by segmenting online visitors.
News from Maxymiser, 10 October 2008
New Venture announces Perfect Pitch Masterclass
New Venture has announced a new date for its Perfect Pitch Masterclass, a training course on how to pitch article and interview ideas, as well as press briefings, to journalists.
News from New Venture Publishing, 9 October 2008
Shortburst e-mail system reduces marketing spend
User Application Article
Shortburst has detailed how its bulk e-mail system has helped the Wayside Group reduce its marketing spend and increase promotion results via e-mail marketing.
News from Shortburst, 9 October 2008
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Powergirls ambassadors demonstrate fitness range
Powergirls Field Marketing has been appointed by New Image TV to launch two additions to its fitness range in selected John Lewis Stores in January 2010.
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Umpf provides publicity and digital support
Umpf has provided publicity and digital support to Westrow as it launches an in-salon and online 'Love Your Hair' campaign.
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