Week 24 August - 30 August 2008

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Alterian integrates marketing platform with web

Alterian has announced the completion of the first stage of integration between its newly acquired web content management products and its Integrated Marketing Platform.

News from Alterian, 27 August 2008

MMA consults on Bluetooth guidelines

The Mobile Marketing Association (MMA) has announced the release of its European Bluetooth Marketing Guidelines for public consultation.

News from Mobile Marketing Association, 27 August 2008

Broadsystem selected to manage DRTV responses

Broadsystem has been picked by Park Group to manage inbound responses to its direct-response television (DRTV) advertisements for its Park, Country and Family brand Christmas savings plan products.

News from Broadsystem, 27 August 2008

Open Minds holds workshop on creative marketing

Open Minds is holding a one-day workshop in London on 1 October, giving advice on launching a creative marketing campaign.

News from Direct Marketing Association, 27 August 2008

Manor Creative wins PCC marketing strategy account

Article typeUser Application Article

Manor Creative has been selected to handle the Printers' Charitable Corporation's (PCC) branding, design, print, trade and consumer PR, direct marketing and digital strategy.

News from Manor Creative, 25 August 2008

Gratterpalm goes back to school for ASDA campaign

Article typeUser Application Article

Gratterpalm has developed a campaign for ASDA, focusing on the supermarket's 'Back to School' ranges.

News from gratterpalm, 25 August 2008

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