Week 24 August - 30 August 2008

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Careers site enlists Netrank to garner web traffic

SEO and online brand specialist LBi Netrank has announced it has been selected by online recruitment company Careers and Jobs to drive traffic to their site and increase the number of registrations.

News from Netrank, 29 August 2008

NHS utilises Responsys email marketing platform

Responsys, a provider of email and marketing automation solutions, announced it has been appointed by NHS Choices, the National Health Service website to deliver a healthcare communications system.

News from Responsys, 29 August 2008

MMA publishes white paper on mobile search

The Mobile Marketing Association (MMA) has announced the publication of its latest educational resource - a white paper on mobile search.

News from Mobile Marketing Association, 29 August 2008

Guide Dogs promotes sponsor scheme with DRTV

TDA has developed a direct-response television (DRTV) campaign promoting the Guide Dogs for the Blind's Sponsor a Puppy fundraising project.

News from TDA, 29 August 2008

Cocktail creates student loyalty card partners

Cocktail Marketing has created a series of brand affinity partnerships for Varsity's V Card, a student loyalty scheme with more than 750,000 members.

News from Cocktail Marketing, 29 August 2008

Online spending could increase, says survey

Research conducted by E-consultancy, Logan Tod and Immediate Future, 56 per cent of respondents said their online spending would not be affected, or may actually increase.

News from Logan Tod, 29 August 2008

Maxymiser software offers email optimisation

Maxymiser, the online content optimisation specialist, has announced an extension to its existing product portfolio with the launch of its email optimisation software.

News from Maxymiser, 29 August 2008

Panda has web 2.0 antivirus software solutions

Panda Security, a software security vendor, has launched its 2009 range of antivirus solutions for the consumer sector.

News from Panda Security, 29 August 2008

Association offers data-protection training

The Direct Marketing Association (DMA) is offering a two-day training workshop in London on 1 October and 8 October on data-protection law.

News from Direct Marketing Association, 28 August 2008

Research reveals gaps in online strategy

Latest research from Bigmouthmedia has revealed that Britain's biggest PR consultancies are failing to come to terms with the opportunities and challenges posed by 'new media'.

News from Bigmouthmedia, 27 August 2008

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