Week 27 July - 2 August 2008

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Lyris revamps Wyevale email marketing strategy

Article typeUser Application Article

Lyris UK's ListManager system has helped Wyevale Garden Centres make a five-fold improvement in the effectiveness of its email-based customer marketing campaign.

News from Lyris UK, 1 August 2008

Click2Customers reveals pay per click benefits

Article typeTechnical Background Article

Click2Customers has detailed the benefits of online pay per click marketing and highlighted some of the issues that businesses should take into account when choosing an agency.

News from webitpr, 1 August 2008

Say appointed to drive Phocas UK PR initiative

Say Communications has been appointed by business intelligence (BI) provider Phocas to launch and drive its UK PR initiative.

News from webitpr, 1 August 2008

Tomato Source to host sourcing surgeries

Tomato Source has announced that it will be running a series of sourcing surgeries at the National Incentive Show, to be held on 16-18 September 2008 at Birmingham's NEC.

News from Tomato Source, 1 August 2008

Efficient Frontier releases search engine report

Efficient Frontier's UK and Europe Search Engine Performance Report for Q2 2008 has revealed that Google continues to dominate the sector.

News from Efficient Frontier, 1 August 2008

Cocktail Marketing stirs up brand partnership

Cocktail Marketing has created a brand partnership for LOVEFiLM and Dorothy Perkins.

News from Cocktail Marketing, 1 August 2008

Allied Domecq chooses Enterprise platform

Article typeUser Application Article

ProProcure's Enterprise platform has been chosen by Allied Domecq to manage its global marketing spend.

News from ProProcure Ltd, 31 July 2008

Coventry and CIM to host marketing forum

Coventry University Business School's Marketing and Advertising Applied Research Group has announced that the Marketing Thought Leaders Forum will take place on 18 November.

News from Chartered Institute of Marketing, 31 July 2008

Jinny Software publishes mobile advertising paper

Jinny Software has released a white paper detailing the revenue opportunities available in mobile advertising.

News from webitpr, 31 July 2008

Pixsta reveals ad image popularity

Article typeUser Application Article

Retailers are increasingly turning to advertising images rather than adwords to increase the return on pay-per-click advertising campaigns, according to Pixsta.

News from Pixsta, 31 July 2008

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